Are you an unpaid graphic designer?
Creating a professional looking design isn’t rocket science, so why can’t everyone do it?
Well mostly because people don’t understand what they need to do. And so you see big fonts, too many fonts, oversized logos and misalignments. Most businesses leak their professionalism because they don’t realise the effect that bad design is having on their business.
Are you using Verdana or Arial in your printed literature because it’s “easy to read”?
There are better fonts that you can use that will give a better impression.
Do you use the standard bright blue and bright red because they’re in the Word pallete of colours?
Try using your ‘house colours’. They will give a MUCH better impression and aren’t that difficult to find.
Do you stick a stock photo underneath text in an attempt to ‘liven things up’?
Images and text need to be used with caution.
Use a professional graphic designerto create your sales literature, promotional material and web site, there are too many bad designs around!
